How to Prepare a Social Media Calendar – Manage your Online Campaigns

Todays’s generation is called Social Media generation due to the huge impact of social media on people. There is a huge increase in the percentage of social media users in the past few years all thanks to smart devices and the availability of the internet. There are multiple social media platforms which are quite popular among people these days such as;

  • Facebook
  • Twitter
  • Instagaram
  • Linkedin
  • Whatsapp
  • TikTok etc.

Social media has started with the purpose of making communication easier between friends & family. Now it’s not only limited to personal communication, but it has taken a professional turn. Social Media has given a huge boost to business. Now you can many online businesses which are running successfully. These online businesses actually made people life easier and comfortable.

The social media platforms are the newer version of a market. Social media platforms have the biggest audience base and considering that most of the businesses are making their business plans differently for a social media audience.

Why You Must Make a Social Media Calendar?

As mentioned above there are many social media platforms. Each platform has a different set of audience, that’s why it’s important to make a different business strategy for each platform. Managing business planning and tracking for all the platforms is quite a hectic task without a proper calendar.

Having a social media calendar at the place will let you manage your corporate profiles over the web. It becomes highly important to manage, plan, and execute your business plans. Put all your social media content related details into a calendar to keep yourself reminded of what you need to do on a particular day.

You must have heard this “Consistency is the key”, this applies to social media as well. If you’re looking to build an audience then you have to post content consistently to engage more and more people.

Quick Tip: Plan your content a week ahead to never went a day off without posting content. Also, try to understand your audience’s nature such as what they like, what time they come online etc and then pplan your content accordingly.

A good content strategy go waster when you don’t have a proper schedule to post it. Get a calendar to give proper justice to your content.

Tips for Preparing a Social Media Calendar

Use a social media calendar to avoid last minute struggle to find content. Engage your audience with great quality content. As a social media marketer, you must make a habit of planning your content one week in advance. Social media calendar allow you to plan and schedule out quality social media posts ahead of time. Now let’s learn how to prepare it.

Understand your Audience First

Before anything else, you need to figure out the basic interest of your targeted audience. Check their previous social media post to understand what they like or what interests them most and then make your content strategy.

Good content is a waste if an audience is not interested. Do basic research first to understand the nature of your audience.

How many posts per Week

One of the most important step where you need to some extra attention. Decide on the number of post you’re going to post in a week. This number actually depends on a lot of other factors such as your audience, the campaign, and the social networks being used. Ensure you’re not publishing inappropriate or irrelevant content.

Here are basic numbers for different social media platforms. Change these numbers depending on the type of product and audience you’re dealing with.

  • Facebook: 3-10 times per week
  • Twitter: at least 5 times a day
  • LinkedIn: 2-5 times per week
  • Pinterest: 5-10 times per day

Create Quality Content

You know your audience and you know the number of posts per week. Now it’s time to do the most important thing i.e. create a content.

Creating content is an art. It takes a lot of research and creativity to build an awesome piece of content. Make sure to post content which your audience enjoys or would love to share with other people.

Enter your Content Strategy in Social Media Calendar

Prepare a weekly content in advance and then fill up your social media calendar. Here is an example of social media calendar.

This is just an example, you have to prepare a calendar keeping your audience into consideration. You can use printable calendar, google calendar, or any other social media tool to plan and manage your social media content strategy.

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